As the beer that's Made Brighter, Blue Moon's citrus notes make it the perfect match for summer flavors. So when we needed to recapture former Blue Moon drinkers, we focused in on flavor by giving shoppers the chance to brighten their summer tables with a branded dinner party.
Creatives: Teresa De Pinto (Copywriter),
Joulie Rojas (AD), Gabe Gonzalez (AD), Russell Mank (AD), Ellen Ma (AD), Mandy Lattin (ACD), Natasha Oliveras (CD)
Joulie Rojas (AD), Gabe Gonzalez (AD), Russell Mank (AD), Ellen Ma (AD), Mandy Lattin (ACD), Natasha Oliveras (CD)
Flavor Story Video
In-Store Display and Sweepstakes Messaging
Crossmerch Table and Recipe Tearpad
Recipe Microsite Landing Page and Recipe Pages
Coaster and Editable Menu Insert
Customer Media Support
Target.com
Kroger App
Outback Steakhouse Pairing Post
